Olympus SP-810UZ boasts the world's longest zoom in a compact camera

Amazing 36X Ultra Wide Zoom, 3.0" Wide LCD and New Magic Filters Maximize Performance, Flexibility and Creativity for All of Life's Adventures

CENTER VALLEY, Pa., July 27, 2011 – Travelers looking for a camera flexible enough to get up close for beautiful macro images of flowers while exploring exotic islands or to capture the magnificence of the Old Faithful geyser from hundreds of feet away without changing lenses, now have the ultimate camera with the introduction of the new SP-810UZ. Featuring a wide 1:2.9-5.7 24-864mm* zoom lens and a 36x optical zoom, this S-series camera is one of the smallest compact cameras currently on the market with a zoom of 36x**, providing further proof that Olympus lets you capture it all.
"The SP-810UZ is the best zoom performance Olympus has ever delivered," said Jennifer Schmell, product manager Olympus Imaging America Inc. "No compact camera from Olympus has ever offered such impressive wide-angle zoom performance. As the most powerful camera in Olympus' ultrazoom category, it succeeds the prestigious SP-800UZ."
Expert Still and HD Movie Performance
From the sidelines of the soccer field to bird-watching on a riverboat, engage AF Tracking technology to lock focus on your fast-moving subjects and keep them in focus, even while they move in and out of the frame. The fast, wide 1:2.9-5.7 24-864mm* zoom lens combined with Dual Image Stabilization, enhanced ISO sensitivity, Shadow Adjustment Technology and TruePic III+ image processor guarantee tack-sharp photos and virtually eliminate blur in high-definition (HD) videos. With HDMI Control, you can use your HDTV's remote to control playback functions and navigate the camera's menus from the comfort of your couch.
Be Creative and Express More
Ten Magic Filters apply your own creative vision to movies and stills for greater artistic freedom. New Miniature Filter narrows the depth of focus and enhances color and contrast to convert your real-life images to look like a magical toy world. The new Reflection Filter adds a reflection to your subject as though it were standing over a glassy, still lake. In 3D-mode, the SP-810UZ combines two photos of the same subject from different angles to generate dynamic 3D images that can be viewed on a 3D-compatible monitor or television. Another creative highlight is In-Camera Panorama, which helps you capture a super-wide angle photo simply by panning the camera across the scene to combine three shots into one inside the camera.
Easy Operation
By eliminating time-consuming manual settings, the SP-810UZ frees you to concentrate on your subject. Intelligent Auto Mode recognizes the five most common photo scenarios and automatically optimizes settings such as focus and lighting. Don't forget the family pet! Activate Pet Detection mode to automatically capture your furry friend's face when it looks at the camera. The SP-810UZ is also compatible with an optional Eye-Fi SD card, adding Wi-Fi capability so you can automatically upload images to your computer as you take them. Be the life of the social media party by uploading your shots immediately.
Availability
The Olympus SP-810UZ will be available in black, starting in September 2011. It will ship with a Lithium-Ion Battery (LI-50C) & Charger, USB Cable, USB-AC Adapter, Audio/Video Cable, Protective Lens Cap w/ Strap, Camera Strap, Quick Start Guide, Warranty Card, Instruction Manual and [ib] Software CD-ROM.
U.S. Pricing / Product Configurations
Olympus SP-810UZ Estimated Street Price: $329.99
* 35mm camera equivalent.
**As of July 2011.

Olympus SP-810UZ specifications

Sensor	• 1/2.3" Type CCD • 14 million effective pixels • Primary colour filter (RGB)
Image sizes	• 14M 4288 x 3216 • 8M 3264 x 2448 • 5M 2560 x 1920 • 3M 2048 x 1536 • 2M 1600 x 1200 • 1M 1280 x 960 • VGA 640 x 480 • 16:9 4288 x 2416 • 16:9 1920 x 1080
Movie clips	• 720p
Lens	• 36x optical zoom • Focal length 4.3 -154.8 mm • Focal length (equiv. 35mm) 24 - 864mm • Aperture 2.9-5.7
Image stabilization	Yes
Digital zoom	Yes 4x
Focus	• TTL iESP auto focus with contrast detection • Standard • Macro • Super-Macro • Spot AF • Face Detection AF • AF Tracking
Focus distance	• Standard mode 0.3m (wide) / 2.9m (tele) • Macro mode 0.3m - (wide) / 2.9m (tele) • Super Macro mode Closest focusing distance: 5 cm
ISO sensitivity	• Auto • High Auto • Manual ISO 80,100, 200, 400, 800, 1600, 3200
Exposure compensation	• +/- 2 EV • 1/3 EV steps
Shutter speed	1/850 sec. –1/2 sec. (up to 4 sec. in Night Scene mode)
Aperture	f2.9-5.7
Modes	• Intelligent Auto • Programme automatic • Scene Modes • Panorama • Movie • 3D Photos • Magic Filter (Pop Art, Pin Hole, Fisheye, Drawing, Soft Focus, Punk, Sparkle, Water color, Reflection, Miniature)
Scene modes	16
White balance	• Auto • Overcast • Sunlight • Tungsten • Fluorescent 1 • Custom -2 settings
Self timer	Yes, 2 or 12 seconds, Pet Auto-shutter
Flash	• Auto • Red-eye reduction • Fill-in • Off
Flash Range	• Wide: 0.5m –6.2m at ISO 800 • Tele 2.0m –3.2m at ISO 800
LCD monitor	• 3.0" / 7.6 cm LCD • 230,000 dots
Connectivity	• Mini HDMI Type =D • DC input • Combined A/V & USB output • USB 2.0 compatible
Storage	• SD/SDHC/SDXC • 14 MB internal memory
Power	• LI-50B Lithium-Ion Battery
Weight (no batt)	413g
Dimensions	106 x 76 x 73.5mm

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SWING INTO ACTION! OLYMPUS UNLEASHES THE HIGHLY ANTICIPATED PEN E-PL3 CAMERA FEATURING TILTING LCD AND THE NEW VF-3 ELECTRONIC VIEWFINDER

Price and Availability Announced for Compact PEN E-PL3 Camera That Delivers Maximum Flexibility, Innovation and Amazing Image Quality for All;
New Accessory Viewfinder Expands Your Point of View

CENTER VALLEY, Pa., July 27, 2011 – Imaging enthusiasts will rejoice knowing that they can finally get their hands on the desirable Olympus PEN E-PL3 – a powerful camera designed for photographers craving a portable camera with pro quality and point-and-shoot simplicity. The PEN E-PL3 is an interchangeable lens camera offering a sleek, metal body packed with versatile controls and lenses with professional image quality.
Available in September, the Olympus PEN E-PL3 will be sold at the affordable price of $699.99 and will deliver amazing image quality and lightning fast speed for brilliant still images and high-definition (HD) video. It will ship bundled with either a wide-angle zoom M.Zuiko 14-42mm lens (28mm-84mm equivalent), optimized for fast autofocus (AF) and silent AF operation, or the M. Zuiko 17mm ultra-compact and portable wide-angle pancake lens (34mm equivalent).  
The PEN E-PL3 is a member of the Olympus PEN family of compact system cameras that also includes the new E-P3 and E-PM1. Designed to help innovation seekers capture and share their unique visions, the Olympus PEN E-PL3 combines pro quality with the portability of a point-and-shoot and features found on bulkier DSLR-type cameras.
Olympus also expands the power of its PEN Micro Four Thirds system family today with the introduction of the compact VF-3 Electronic Viewfinder. Attractively priced at $179.99, the VF-3 easily attaches to Olympus PEN models with an accessory port, as well as the Olympus XZ-1 for eye-level convenience.
Packs a Powerful Punch in a Small Package
The E-PL3 offers something for everyone. Packed with the technology and image quality normally found in a DSLR, it’s the size of a small, portable point-and-shoot camera and can easily travel with you. Its 3-inch, tilting high-resolution LCD screen helps you see high above the crowd to capture amazing stills and HD video of live performances, sports events and more. Easily move to eye-level to capture superb detail of children at play or even lower to the ground to record baby’s first steps or a pet soundly sleeping. Never worry about missing a spontaneous moment because the E-PL3 shoots at 5 frames per second.  
Offering the versatility of interchangeable lenses, excellent quality low-light shooting thanks to the camera’s AF Illuminator, a high ISO of up to 12,800, with a blazing fast autofocus system, a12.3-megapixel Live MOS Image Sensor and TruePic™ VI Image Processor, the Olympus PEN E-PL3 becomes the ultimate travel companion. Discretely document all of the color and pageantry of the city, even in low-light, as you make your way to your next destination.

Staying in for a more relaxed evening at home? Tech-enthusiasts will want to keep the E-PL3 ready by their side to capture friends and family, while showcasing their creativity. Easy-to-use technologies like in-camera Art Filters and image effects empower users to apply their unique artistic vision to images and videos so they can easily share professional-quality creations. Accessing all of the camera’s options is quick and easy with a new intuitive interface.
See the World through Your Own Eye
The VF-3 is perfect for photographers who like the option of holding the camera up to their eye to compose. With 100-percent field-of-view, none of the recordable subject area is cropped, making composition with the VF-3 easy and accurate. The magnification and built-in diopter adjustment of the VF-3 allow for easy viewing. The VF-3 can be rotated up to 90-degrees to accommodate more obscure shooting angles for additional creative control. Furthermore, if you are the kind of person who likes to tweak the settings on your TV, you’ll love the ability to adjust the brightness and color temperature to your own particular tastes.
“The Olympus PEN E-PL3 is designed to capture spontaneous, authentic moments in amazing detail without the need to sacrifice portability or quality,” said Katie Roseman, senior product manager, Olympus Imaging America Inc. “We’ve packed the affordable E-PL3 with technologies and image quality normally found in bigger DSLR-type cameras. Now, with the new VF-3, consumers can get more of a DSLR-like experience from our cameras by looking through the viewfinder to compose the shot.”
Availability
The Olympus PEN E-PL3 kit will be available in black, white, red and silver, starting in September 2011. The kit includes the PEN E-PL3 body, lens, USB cable, video cable, BLS-1 Li-Ion battery pack, Li-Ion battery charger, shoulder strap, OLYMPUS [ib] software CD-ROM, manuals and registration card.
The updated Olympus Viewer 2 software is included with all new Olympus PEN cameras. The software helps users edit and organize photos and play back AVCHD video. Olympus Viewer 2 also enables users to experience new functions, including the application of new art filters, effects and variations.
U.S. Pricing / Product Configurations 
Olympus PEN E-PL3 Body with MSC M.ZUIKO DIGITAL ED m14-42mm II R f3.5/5.6 Zoom or 17mm Lens Estimated Street Price: $699.99
Olympus VF-3 Electronic Viewfinder Estimated Street Price: $179.99

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E-P3 with VF-3 viewfinder

SONY’S NEWEST CYBER-SHOT CAMERA EXPANDS RANGE OF CREATIVE OPTIONS

Ultra-thin DSC-TX55 Camera Delivers Full HD Video, 3D and 
Picture Effect Mode - with up to 10x Clear Image Zoom at Maximum Resolution

SAN DIEGO, July 25, 2011 – With an exceptionally slim and stylish design, Sony’s new DSC-TX55 Cyber-shot camera makes it easy to capture any moment with high-quality still photos, full high-definition video and amazing 3D images, providing consumers with the ultimate in creative control of their photos and videos.
The DSC-TX55 camera features a range of innovative new technologies, including “By Pixel Super Resolution” technology, which boosts the cameras’ zoom range to a virtual 10x without losing quality at the image sensor’s maximum resolution (16.2 million pixels). The new model is also the first Cyber-shot camera to offer a “Picture Effect” mode, which expands a shooter’s artistic possibilities without the need for editing software. 
“Our new DSC-TX55 model redefines what a compact camera can do,” said Yosuke Tomoda, director of Sony Electronics’ Cyber-shot business. “In addition to the newly developed, ultra-thin chassis design, the camera features an incredible combination of features and performance, putting more creativity at users’ fingertips than ever before.”
The TX55 boasts a 16.2 megapixel, highly sensitive Exmor R™ CMOS sensor that delivers incredible image detail and ultra-low picture noise in both still images and Full HD video – even in low light conditions.  Also the camera’s hi-speed auto focus can lock onto subject in as little as 0.1 seconds, letting users grab the most fleeting photo moments with ease.

16 Mega-pixel CMOS Sensor with Clear Image Zoom

Just 12.2mm slim (measurement excludes lens cover), which is smaller than the thickness of a standard AA-size battery, the Cyber-shot TX55 is the world’s thinnest camera in its class (among cameras with an optical anti-shake function).  The new model captures Full HD AVCHD video clips as well as 16.2 megapixel still images through its innovative and exceptionally thin 5x optical folded zoom lens. 
It introduces brand-new ‘Clear Image Zoom’ that boosts magnification without lowering the pixel count in the final image. Exclusive to Sony, ‘By Pixel Super Resolution’ processing further extends the camera’s 5x optical zoom range, allowing full-resolution 16.2 megapixel images with a maximum 10x zoom.
‘By Pixel Super Resolution’ technology also significantly boosts still image quality during movie recording. At a touch of the shutter button, ‘Dual Rec’ grabs detail-packed 12 megapixel-level still photos without interrupting Full HD video shooting.
Further, the camera’s back panel is dominated by a super-sized 3.3-inch (8.3cm) Xtra Fine™ OLED wide touch-screen, perfect for showing off photos and movie clips with incredible detail.

Enhanced Creativity and Functionality

The innovative Picture Effect mode broadens the range of artistic options with an exciting palette of in-camera image treatments.   Effects can be viewed on the camera screen, allowing users to see the result of a chosen effect instantly rather than during the post-shooting experience.
The full list of seven Picture Effect options includes HDR Painting, Rich-tone Monochrome, Miniature, Toy Camera, Partial Color, Pop Color and Soft High-key.
Newly enhanced with additional electronic image stabilization for vertical and horizontal handshake correction, SteadyShot® image stabilization with Active Mode compensates for handheld camera movements during Full HD video shooting. Users can enjoy crisp, blur-free movie clips at all zoom settings, even when holding the camera while walking.

Great Results Made Easy

The new DSC-TX55 camera makes it simple for users to easily achieve DSLR-like picture quality. Superior Auto mode recognizes a wide range of shooting situations, adjusting exposure and other settings for high-quality images with low noise and high dynamic range.
Intelligent Sweep Panorama mode also features HR (High Resolution) mode, letting users capture breath-taking up to 42.9 megapixel panoramas. Just sweep the camera, then enjoy the results on a connected HD TV, or zoom in using a PlayStation®3 system to reveal the finest details.
3D Still Image captures dramatic 3D photos without the need for a large, bulky stereoscopic lens. With a single shutter press, the camera takes two shots consecutively, using the first image to estimate depth information to create a dramatic three-dimensional still image. Other 3D shooting options include 3D Sweep Panorama mode and Sweep Multi Angle.
Enabling its incredible slimness, the new TX55 camera includes a slot to accept Memory Stick Micro™ (Mark2) and MicroSD/SDHC flash memory cards. Sony offers a choice of ultra-compact, high quality media in capacities up to 16GB, with Memory Stick Micro™ being enhanced to achieve data transfer speed of up to 15MB/s (fastest among micro memory cards) by carrying the same high performance HX Engine controller used on Memory Stick PRO-HG Duo to fully support the new cameras’ features such as 3D and full HD video shooting. All cards come with free PC software (available via download), File Rescue for quick, easy recovery of deleted or damaged photos and files, and x-Pict Story™ that simplifies creation of dazzling slideshows.

Pricing and Availability

The new Sony Cyber-shot™ TX55 camera will be available for about $350 this September at Sony stores,www.sonystyle.com and other authorized retailers throughout the Sony Dealer Network.
The range of Sony Memory Stick Micro™ and MicroSD/SDHC media cards are available now throughout the Sony dealer network and along with an expanded range of coordinating accessories – including the colorful new LCJ-THF camera cover, AC-UD10 AC adaptor and BC-TRN2 fast battery charger.

PANASONIC ANNOUNCES EASY-TO-USE DIGITAL CAMERA WITH 26MM WIDE-ANGLE F2.8 LENS, IDEAL FOR LOW-LIGHT SHOOTING

The LUMIX LS5 Shoots 720 HD Video and Runs on AA Batteries

SECAUCUS, NJ (July 21, 2011) – Panasonic today announces a new 14.1-megapixel LUMIX DMC-LS5 digital camera that features a high-quality 26mm wide-angle, 5x optical zoom lens. With an incredible F2.8 lens and Optical Image Stabilization, the LUMIX LS5 excels in taking clear photos, even in dimly-lit situations. The LUMIX LS5 also features 720p High Definition video capabilities and runs on AA batteries, perfect for the user who is looking for added convenience.
“The LUMIX LS5 is the ideal digital camera for an entry-level user who wants an extremely easy to use digital camera that does not sacrifice image quality,” said David Fisher, Product Manager, Imaging, Panasonic Consumer Electronics Company. “With top-quality features like HD video and an F2.8 26mm wide-angle lens, the LS5 is giving consumers exceptional performance and value, while being easy-to-use and convenient. By adding a LUMIX model that runs on AA batteries, we are mindful that consumers have different needs and preferences.”
To further its ease-of-use, the LUMIX LS5 features Panasonic’s popular iA (Intelligent Auto mode), which automatically engages the following features, without the user making any setting adjustments:

• O.I.S. (Optical Image Stabilization) – Helps reduce blur caused by a shaky hand
• Face Detection – Finds human faces to give appropriate focus and exposure
• Intelligent Scene Selector – Detects the environment and sets the best shooting parameters based on Portrait, Scenery, Night Portrait, Night Scenery and Macro

The new LUMIX LS5 records HD video in 1280 x 720p at a smooth 30 fps – which is ideal for viewing on a High Definition Television. Users with a VIERA® HDTV, can simply remove the SD Memory Card from the LUMIX and insert it into the built-in SD Memory Card Slot on the VIERA HDTV to enjoy HD videos and photo slideshows.  The LUMIX LS5 can also record video in standard VGA (640 x 480) and QVGA (320 x 240).
The Panasonic LUMIX LS5 will be available in black in November 2011. Pricing will be announced approximately 30 days prior to shipping. For more information about Panasonic LUMIX digital cameras, please visit: www.panasonic.com/lumix.

Casio Releases Compact and Stylish New EXILIM Touch-Screen Digital Camera with 26mm Wide-angle Lens and 5x Optical Zoom

With New "Touch Shutter", A Single Touch on the Screen Sets Auto Focus
on That Spot and Takes a Photo

TOKYO, July 18, 2011 – Casio Europe GmbH and its parent company, Casio Computer Co., Ltd., today announced the release of the new EXILIM® EX-ZS15 camera, the latest addition to the EXILIM family of digital cameras. This compact and stylish new EXILIM is more user-friendly than ever. The generous 3.0-inch touch-screen LCD with Casio’s new “Touch Shutter” function makes it a breeze even for beginners to take and view great photos. The EX-ZS15 also boasts an effective pixel resolution of 14.1-megapixels.
The new camera features a compact and stylish body and a 26mm wide-angle lens with a 5x optical zoom. Even beginning photographers will find the user interface effortless, thanks to smoothly scrolling menus and large touch buttons that are conveniently positioned. The user just touches the screen to select a shooting mode. The Touch Shutter function allows the user to focus on an area or subject on the screen and capture the photo just by touching the screen. Saved images can also be viewed by simply flipping through pages of images displayed intuitively on the screen.
The EX-ZS15 is packed with features including Best Shot Mode, which optimizes photo settings by just selecting for the type of scene the user wants to photograph. Other outstanding features include face detection, HD movie recording (1280 x 720) to shoot stunning clips, and USB charging. The EX-ZS15 is available in three colors: silver, red and black.

Canon IXY 32S features new 'Touch Shutter enabling users to capture the shots they want

TOKYO, July 14, 2011—Canon Inc. and Canon Marketing Japan Inc. announced today the introduction to the Japanese market of the IXY 32S, a 12.1-megapixel compact digital camera featuring a bright f/2.0 lens and the HS System, along with an LCD touch-screen monitor that newly incorporates a Touch Shutter function.
Inheriting the same outstanding basic performance as the IXY 31S, released in March this year, the IXY 32S's new Touch Shutter allows users to determine the ideal timing in which to capture a photo while viewing the scene on the camera's viewing monitor. The feature is supported by the wide 3.2 inch, 16:9 aspect ratio Clear Live LCD T monitor (approximately 461,000 dots), which delivers intuitive operation during both shooting and image playback. By applying a finger to the monitor users can select the focal point within the frame, and by lifting the finger from the screen, they can release the shutter to capture an image. In this way, Touch Shutter ensures that users get the shots they want without missing valuable opportunities, especially when shooting a moving subject, such as a child or a pet.
The IXY 32S incorporates a bright f/2.0 aperture, 24 mm*1 4.4x zoom lens that supports shooting at shutter speeds faster than ordinary lenses. Additionally, the camera is equipped with the HS System, which combines a low-noise, high-sensitivity 12.1-megapixel CMOS sensor and Canon's high- performance DIGIC 4 image processor to realize exceptional imaging results even when shooting in low-light conditions, such as night scenes or indoors.
The Smart Auto function, with a total of 32 specially defined shooting scenes, includes Advanced Subject Detection, enabling the automatic detection and tracking of such non-human subjects as pets and vehicles to ensure that such subjects remain in focus with the proper exposure within the frame.
The new Canon IXY 32S supports the recording of Full HD 1,920 x 1,080 video at 24 frames per second (fps) with high-quality stereo sound. It also includes a Movie Digest mode*2 that automatically records short video clips of up to approximately four seconds during the seconds just before still images are captured, which are then combined to create a short movie highlighting the day's events.
The IXY 32S, available in four stylish color variations—pink, gold, silver and black—will go on sale in Japan on August 4, 2011, at an open price. Canon has set initial production at 20,000 units per month.

*1 35 mm film equivalent
*2 Records at 640 x 480 pixels, 30 fps